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Combining cutting-edge technology, a designer-direct supply, and almost 100 years of first-hand experience, Since1910.com is the premier online diamond jewelry retailer. We are a fifth-generation family owned company, having sold diamonds for nearly 100 years. With graduate gemologists in-house and just a phone call away, we offer brick-and-mortar service with the ease of online shopping.
As a fifth generation jewelry store in business since 1910, we have the privilege of having personal relationships with the the biggest diamond suppliers worldwide, many of which, are DeBeers Sightholders giving us the most direct access to loose diamonds. We can offer prices below any other online retailer for the same product. We also offer a custom engagement ring builder with a dynamic pricing engine that calculates the exact ring price in real-time. This allows us to display the lowest possible price to the consumer instead of rounding up the price of the stone as most other diamond merchants do.
Affiliates earn 15% commission on sales.
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