Search Engine Tips 21
Ranking well in Google isn't just about what you do right to help you rank.
It's also very much about not doing things wrong.
As I covered last week, there are tons of things we can improve on-page to get better rankings that is more about following best practices and not making Google's job harder (e.g. site speed).
These days doing what is required to rank well can feel overwhelming.
No longer is it possible to game the system with a mix of dubious links on blog networks and article marketing.
Link building is now serious business that requires you to create value, build authority and attract real attention.
A new massive SEO study, involving 411 websites, a team of 149 people working more than 2,000 hours, and covering more than 100,000 data points, was recently completed. It's aim... to find out why some websites rank better than others in Google. The researchers studied which sites were affected - or not affected - by Google's string of Penguin and Panda algorithm changes.
Some of the results were predictable but others were surprising. The results are real need-to-know stuff for any website owner, but the SEO gurus aren't telling you about them.
Writing an article or page for your website that is both interesting and SEO friendly can seem like a hard task if you don't think of yourself as a writer but it doesn't have to be.
Incorporating the keyword research that you've done into your articles but keeping it readable for humans can be as simple as starting out with a writing formula.
Keywords form the basis of any SEO campaign. Knowing what keyword phrases people use when they're buying and which ones you can get the highest rankings for can make a huge difference to your sales and your workload.
But how do you choose the best keyword phrases? And how do you find the phrases that use buying words? Simple! Old fashioned keyword research. Find out how you can quickly build a list of 1000 phrases for which you may get great organic results.
Last week Google spilled the beans on how you can take advantage of their secret formula to get better rankings. They wrote an important post on their blog that I think all affiliate marketers need to know about.
Discover what Google has been thinking all this time and how you should plan your websites, develop your content and improve your marketing to increase traffic to your affiliate product sites. If you apply nothing else this year, apply this.
Over the past month you may have noticed the many changes going on with Google. One of the biggest ones has been the release of instant search. Basically this means that as you begin to type your search, Google “guesses” what you are looking for letter by letter based upon the most popular searches in their database.
So you have your site set up, your sales copy written, your graphics looking all fancy and then… Nothing! Where are all those people who were supposed to come from Google in their millions to read your information and click your affiliate link?
Find out the difference between Google Sandbox and Google TrustRank and how to use and identify both.