The math is simple. Having an affiliate program with an army of hard-working affiliates will maximize your leverage. Topics discussed include pros and cons of the choices facing those desiring to have an affiliate program for their business.

Affiliate loyalty isn't easy to win. To encourage affiliates to be loyal to your affiliate program, you have to do something really special to stand out from the crowd. Here's how.

Cookies alone aren't enough to track affiliates' commissions.