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Branding
The Formula: How To Make A Video Go Viral
Why do some YouTube videos go viral, attracting millions of viewers, while others fail? Researchers at the University of Melbourne believe they have some of the answers.
Branding affiliate searches - a case study
How I created a "branded" search box for a dating affiliate program I'm promoting. I also explain how the search box, which uses a modified Form2Mail script, also gives me valuable marketing feedback while helping to build the NZFriendFinder brand.
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