Have you heard the old advice about how you've only got a few seconds to capture someones attention online?

Well you'd be a fool to ignore that after what I've got to show you.

Today I stumbled upon some interesting data while I was trying in vain to get some reliable intel on my video effectiveness. Unfortunately, while there are a few hacks using event tracking, Google Analytics falls short in that area.

If you're not doing video in your sales process, you're going to fail.

Well.. at least that is what all the IM gurus seem to keep banging on about.

Well it's certainly hot right now. However, I think a lot of people need to have a cold shower and get a little grounded about the whole subject.

Of course, video is going to work like gangbusters in a lot of cases, especially for products that have some level of complexity, as well as physical products where you really want to see what the thing looks like. However, I've noticed an attitude out there that people assume if you throw a video onto your site, you're going to get an increase in sales.

So is it true? If you don't use video, will you no longer be able to keep up with your competitors who have fancy video on their sites?

I still shake my head at this stuff sometimes.

You often read in the newspaper or talk with company reps about how they’re stoked because their business saw 20% growth in the previous year.

Of course, this is good stuff. However, these companies often have had hundreds or thousands of employees working their tails off to see this kind of growth.

Wondering if it's time you got into online video? Here's how you can increase conversion rates by following these must-dos!

Find out what you need to have covered off with your copy writing to boost your website conversion rates.

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Find out how you can increase website conversions through tracking web users with clicks and eye movements.