Stephen Prentice
Steve Prentice has been a successful affiliate marketer since he launched www.websites.co.nz in 1997. Since then Steve has been responsible for developing several popular internet services including Cool Kiwi Webmail and Cool Kiwi Portable Email.
Articles by this Author
Improving customer responsiveness and sales with email SMS
By Stephen Prentice | Published 11/3/2007 | Improving sales
I use email SMS to improve responsiveness to web-based inquiries, thereby improving customer satisfaction and sales. In this article, I describe how I do it.
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printer versionKeeping your content fresh the easy way
By Stephen Prentice | Published 09/9/2007 | Web content
A simple random image javascript can be used to keep your web content fresh and engaging, giving your visitors more reasons to return.
Branding affiliate searches - a case study
By Stephen Prentice | Published 05/15/2007 | Branding
How I created a "branded" search box for a dating affiliate program I'm promoting. I also explain how the search box, which uses a modified Form2Mail script, also gives me valuable marketing feedback while helping to build the NZFriendFinder brand.
Smarter affiliate links - a case study
By Stephen Prentice | Published 04/15/2007 | Super affiliates , Improving sales
This article explains how the need to link a new domain name to an existing web-based email service led to the development of a system to develop smarter affiliate links. This system, which anyone with a domain name can easily implement, has led the author to dramatically increase affiliate conversion rates while building a brand and retaining visitors within the author's domains.
