How do you choose the right affiliate product for your website?

So you’re working on setting up a new affiliate marketing website but you want to promote the best product so you can get the maximum results for all of the effort that you are putting in. Which affiliate product is the best? Which one will make you the most money in the shortest amount of time? Which affiliate product will be irresistible to your visitors?

The answer is quite simple… it depends on your audience and your content.

Isn’t that annoying? When I get answers like that, it reminds me of some sort of Zen riddle. I want a straight answer but I get a question instead. The truth is that you already know the answer. You know the answer because it’s directly related to how you interact with different sites when you visit them.


Match your affiliate product to your audience

If you are interested in growing orchids and you go to an orchid growing site, you are more likely to click on a link or advertisement for a “How to grow orchids” book than one about building an online business. It’s a very simple truth isn’t it?

If you come to a site like AssociatePrograms.com looking to learn how to build an affiliate marketing business and we recommend that you read Ken Evoy’s free book Make Your Site Sell or join Niche Profit Classroom - $1 trial because they will teach you many of the basic steps that you need to know, then you are more likely to follow our link. Why? Because the offer or recommendation matches your needs.

This is basic marketing. Find out what your buyer wants then find it or create it and sell it to them. Don’t make the mistake that a lot of people make. They find a product then they try to find a market. This is the hardest way to build an online business unless you are experienced in traffic building or are prepared to go down the paid traffic track.

You need to do your keyword and niche research, set up a site that targets the people looking for those keywords and promote products that directly relate to what those people are interested in when they come to your site.


Test your affiliate product page’s effectiveness

When your traffic, content and affiliate program match, you will increase your conversions. After you get this right, it becomes a numbers game. Improve your headline and test. Try a different product and test.

It doesn’t matter if you have an endless stream of traffic, for example you’re in position #1 for the keyword “business” or you’re working in a small niche like “fish-eating squid” it is worth improving your site so that you increase your conversions. As your traffic increases, a 5% increase in conversion could add up to thousands of dollars.

In my experience, most people start their website on a zero budget or lower and can’t afford to spend money on advertising. If you can afford to, it opens up a much larger range of options to you. You still need to do your research, find a product and set up landing pages but you can get instant traffic.


So what is the best affiliate product?

Answer: The one that has the product your visitors want to buy.