Future directions for my site

The next feature of Site Build It! that I want to explore is the mail-out manager. This allows you to collect email address from your web site (without installing a script) and send out a newsletter. I've started collecting email addresses and will send out my first newsletter soon.

Building a list of people who are interested in the topic of your web site is a great way to make extra sales. You can also archive the newsletter articles online and use them as new pages for your site.

Another feature of Site Build It! that I have recently taken advantage of is the SiteSell Value Exchange. This is a quality link exchange program where the content of your site is matched up with other sites and links exchanged to maximize Google Page Rank.

I have also been posting on message boards that have been archived online. This allows me to get extra links to my web site. Getting new links helps boost PageRank and ultimately improves your search engine rankings and traffic.

My site is spidered by Google regularly now and it only takes a few days from when I put a page up to when it appears in the search engine rankings. This encourages me to put up new pages. In the future I intend to do more keyword research with Site Built It! and find some new profitable phrases to build pages for.

Learn more about Site Built It! here


UPDATE, April 2004:

By Allan Gardyne
AssociatePrograms.com

One challenge Rupert has found as an affiliate of TigerDirect is that he has to spend more time updating affiliate links than expected. TigerDirect has very low prices, which it achieves by arranging special purchasing deals - but sometimes it runs out of certain products. If you're trying to maximize your earnings by linking directly to individual products, suddenly you're linking to a product that is not available.

One option is to link to TigerDirect's main page or to general categories instead of individual products. This reduces the time you have to spend updating links, but it also reduces your sales. So if you're planning to be a TigerDirect affiliate, be prepared to spend time each week checking that your affiliate links are still working. Other affiliate programs usually require much less maintenance.

Since this report was published, Rupert's cheap computers site has had to compete with a rash of copycat cats and had to cope with major upheavals at Google. In spite of that, in January, February and March 2004 the site still earned over $1,000 a month.

The site has earned as much as $3,444 a month, a combination of affiliate commissions and AdSense revenue.


UPDATE, January 2005:

Rupert, who was one of my part-time employees, has moved on. The cheap computers site wasn't touched at all for the first nine months of 2004. While the site was neglected, earnings gradually declined, but still averaged just under $1,000 a month, with absolutely NOTHING done to the site.

It earned $1,007.49 in August, $1,033.17 in September, and $1,375.59 in October, 2004.

Another assistant is looking after the site now. After fixing a few faulty links and making just a few updates, income nearly doubled in one month. The site generated $2,363.59 in November, 2004, and $2,382.50 in December.

This is an excellent illustration of how important it is to build a solid foundation. If you do so, an affiliate website can continue to generate useful income for a long time with minimal maintenance.


UPDATE, June 2012:

Traffic and revenue has dropped a bit in recent months, perhaps partly because of the Google Panda update, and perhaps also because the site has been a bit neglected while my assistant was busy with other projects. In my experience, Google prefers sites that keeping adding fresh content and attracting new links. So we need to get back to doing that.

For nearly a decade, this SBI case study has been proudly telling everyone how much our site is earning, so it's not surprising we've attracted a rash of copycat sites. This niche is fiercely competitive now but this little part-time experimental project is still producing useful revenue:

2005

Month

Revenue

January

$1,830.76

February

$532.25

March

$407.42

April

$438.45

May

$345.73

June

$696.70

July

$1,201.08

August

$1,259.32

September

$1,252.83

October

$274.23

November

$295.60

December

$594.46

2006

Month

Revenue

January

$1,534.02

February

$1,180.40

March

$1,159.24

April

$743.72

May

$781.01

June

$632.33

July

$674.91

August

$786.72

September

$699.41

October

$852.01

November

$533.19

December

$498.78

2007

Month

Revenue

January

$571.34

February

$527.70

March

$685.49

April

$376.76

May

$430.06

June

$487.23

July

$963.90

August

$977.90

September

$870.99

October

$711.77

November

$878.37

December

$907.67

2008

Month

Revenue

January

$904.49

February

$766.65

March

$816.77

April

$904.98

May

$809.48

June

$720.81

July

$739.91

August

$718.21

September

$785.29

October

$1,058.21

November

$1,443.60

December

$1,059.79

2009

Month

Revenue

January

$1,611.77

February

$1,632.25

March

$1,438.34

April

$918.50

May

$1,078.08

June

$1,024.15

July

$1,173.00

August

$1,144.63

September

$1,423.10

October

$1,284.99

November

$1,499.99

December

$1,325.63

2010

Month

Revenue

January

$1,706.89

February

$1,047.59

March

$1,214.68

April

$990.84

May

$536.93

June

$1,057.85

July

$902.06

August

$1,370.03

September

$1,077.70

October

$1,254.52

November

$1,573.38

December

$1,544.99

2011

Month

Revenue

January

$1,083.13

February

$1,109.81

March

$1,207.50

April

$981.08

May

$591.48

June

$656.44

July

$586.43

August

$635.96

September

$623.81

October

$595.90

November

$328.56

December

$450.16

2012

Month

Revenue

January

$336.95

February

$379.22

March

$221.84

April

$239.19

May

$399.22

Our keyword-rich, search engine friendly pages created using SBI are still earning useful revenue long after the site was built. This little part-time experimental project has generated many thousands of dollars.

NOTE: SBI and the SBI instruction manuals, videos and amazingly helpful private forum have improved hugely since Rupert began this little SBI case study in 2003. The new SBI 3.0 is truly fantastic - an incredible advancement. Over the years, SBI just keeps getting better and better. After more than a decade of experience with the company, I'm more convinced than ever that the tools and the training you receive with SBI give you your best chance of success. See the awesome proof of success.

[UPDATE, 2013: Sadly, after more than a decade, this affiliate marketing experiment has ended. It's my fault. I didn't monitor this experiment closely enough. The latest assistant who was supposed to be working on this site goofed off and eventually quit. You can't do that and get away with, especially in a very competitive niche.]


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UPDATED: November 15, 2013
April 5, 2003

Related Links

Comments (11)

kaiser
Said this on February 24, 2007 At 03:09 am
I can't even find the name of your DJ tips site much less its URL. Would like to see the site for myself thanks. Oh btw great article.

[Thanks. Rupert did mention the domain name in the article. It's dj-tips-and-tricks.com . Allan.]
Graham
Said this on February 27, 2007 At 01:08 pm
Rupert mentioned getting a Domain but nothing was mentioned about Hosting, or am i missing something? Also when building new sites is a different Domain needed or do you have Sub Domains? Sorry if these are silly questions, but i am a newbie just reading up.
Regards Graham

[Web hosting is included in each Site Build It! package. When using the SBI system, a new domain name and a new subscription to SBI is needed for each new website. Allan.]
Steve Blackmore
Said this on March 2, 2007 At 09:42 am
Great article. I have started an SBI site, great to know that it works! Not yet built enough pages to submit to directories but nearly there. By reading the article I now have an insight into what can be done. Having read loads of ebooks and trawled the net I really can recommend SBI highly. Thanks.
Priya
Said this on June 17, 2008 At 04:11 am
Not able to see most of the images in this case study..."image not found".

[Thanks very much for the alert! You should be able to see the graphics now. Allan.]
Jamie
Said this on August 21, 2008 At 07:26 pm
Hi - great article. I really learned a lot. I went to your computer-cheap site to learn more about SBI and to see how it can be applied. I have a few questions:

The topics on the left nav are quite long. Will SBI let you put them into categories so the list is shorter?

Can you sell space and/or can companies put their banner ads on your site when you use SBI?

Did SBI supply the Privacy Policy or did you write it?

The page view was much narrower than my monitor. Can I change it so it's not so narrow? Or, does SBI limit that ability?

If I want to leave SBI, can I take my site with me? If not, what can I do?

Thank you much!
Jamie

[Hi Jamie, You can choose different ways to use SBI. One is to choose from a large number of templates. They're designed to keep everything as simple as possible. Ken Evoy refers to this as the "training wheels" system. The other choice is to use FrontPage or Dreamweaver or something similar to create your SBI site, putting you totally in control of how your site looks, iincluding the nav bar and width of the content. For your first site, I recommend you try the training wheels. Keep everything simple and concentrate on creating great content. Yes, you can sell ads. You can put banner ads on your SBI site. Many SBI owners join affiliate programs and incorporate affiliate links and banner ads on their sites, as well as AdSense ads. You own the website and you own the domain name so you can take them to another web host. I haven't tried moving an SBI site. I think it would be easier if you've created the pages in FrontPage or Dreamweaver. If you have any doubts, I recommend you ask an SBI Advisor:
http://makemy.sitesell.com/question/
Allan.]
James Ising
Said this on September 2, 2008 At 01:25 am
Thank-you for a very useful and encouraging review. I say useful as it is very practicle and builds confidence that anyone can reproduce your results. I say encouraging as it does not boast BIG promises that you really know inside are rubbish. Instead the goals look achievable and realistic.

So thanks! I have been considering whether to invest in this system and I now think my mind is made up.
Said this on April 10, 2009 At 06:38 pm
Hello Allan
I first followed posts of yours back in the early 2000's and am now back after a break. I've been considerng a range of online money making ideas.

It is really refreshing to see realistic, hype-free results and the step by step approach.

Might also pay to mention that reciprocal linking is not really the way SEO works these days any longer even though it appears to be a feature of SBI.

Thank you for these articles!

[I believe that reciprocal linking is still very valuable as long as it's just part of your marketing plan. EXCESSIVE concentration on reciprocal linking, like anything else that creates an unnatural pattern for the search engines to see, would not be a good idea. Don't forget that Ken Evoy of SiteSell is in a unique position on the Internet, able to see and analyze the stats of 100,000 or so Site Build It sites. Based on his research, he still recommends reciprocal linking as part of a marketing plan. I doubt if you can find more reliable research on the subject. Allan.]
Charles
Said this on February 16, 2010 At 11:58 am
Hey Allan
I am thinking about using SBI to start making some money online. Do they have good customer service support. I have seen that lack of support has always been very detrimental to my efforts. Can I expect adequate support from SBI ? Thanks
Said this on June 12, 2010 At 01:32 am
Whoops! I just noticed no one replied to this question. Sorry about that. Yes. SBI provides solid support. As well, there's a busy, popular private forum where you can ask questions and receive assistance from SBI coaches and from other SBI users.
MARCELLO
Said this on April 7, 2012 At 07:54 pm

Hello Allan, I´m from Brazil and I see your site and i´m very impressionated about the power of SBI sites, but this results about 1000 dollars refers about 2 sites (DJ EQUIPAMENTE and CHEAP GUIDE)?

How many hours do you invest in this or theses site(s) for week?

Thanks for your attention.

Marcello

Said this on April 8, 2012 At 06:24 pm

Hi Marcello, I don't spend any time on the Cheap Computers Guide and DJ Tips and Tricks sites. About 10 years ago, I hired a student, Rupert, gave him the SBI Action Guide, and he chose the website topics. He worked part-time doing the initial research and building the two sites. From memory, I think he worked on each site part-time for about three months. Since then, other part-time assistants have maintained the sites, gradually doing less and less, usually only a few hours a week.

For the past three years, the total MONTHLY time spent on the two sites has usually been only a few hours. Some months, nothing at all has been done because the assistant has been busy on other projects. Unfortunately, not enough time has been spend on the sites and revenue has been declining because of that. Affiliates often become bored with a particular site. It helps a lot if you choose a topic in which you are keenly interested. 

We've published two SBI case studies/experiments. (At the bottom of each case study you can find a link to the other SBI case study.) We've published separate statistics for each one, on the last page of each article.

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