Associate Programs Newsletter #103
It’s getting too cold in New Zealand now, so Joanna and I are back by the beach in Tuan, Queensland, Australia. We were delighted to find our bush garden in better shape than it was when we left. It’s great having good neighbors.
Today’s top story, “A viral marketing tool you can use”, is about as fresh as it could possibly be. I learned about this only a few hours ago.
CONTENTS:
1. A viral marketing tool you can use
2. Tell eToys why you quit
3. ClickXchange two-tier program pays 5% forever
4. Affiliates paid for online and off-line orders
5. Create secure order forms instantly
6. Two must-have free e-mail courses
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1. A viral marketing tool you can use
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Neil Shearing, author of “Success In Seconds”, has just completed his second “Scamfree” product – and this time he is using a technique successfully pioneered by some of the big names in marketing on the Net.
He’s using smart personalized autoresponses, with an associate’s code built in to every message.
Neil has written seven “killer” articles called Impact Lessons.
“The lessons form a complete course describing how the reader can make a huge amount of money by building niche sites where they sell their own related info-product,” Neil says.
Each lesson is packed full of vital hints, tips and valuable content. Sprinkled throughout are links to the “Success In Seconds” website.
You can see for yourself what the FREE lessons look like by signing up here:
[UPDATE: This offer has closed.]A lesson is sent each day for a week. Spacing e-mails in this manner uses a technique called “spaced repetition” which is known to dramatically increase sales, Neil says.
Also, each e-mail is personalized to say “Hi John” instead of “Dear Friend”. Again, this increases sales.
“Here’s where you make more money,” Neil is telling his associates.
“You can put the sign-up form on your website. The form will contain your associate number, which will then be incorporated into every single link in each e-mail.
There’s also a second way for you to make money, Neil says. Each e-mail contains a second link – to the website where the script is on sale. Each of those links is again customised with your associate ID.
You’ll earn $100 for each sale.
You’ll also earn $10 for any sub-associate sales.
Neil says that Internet marketing gurus such as Patrick Anderson, Corey Rudl, Mark Joyner and Ken Evoy are using these smart personalized autoresponses – but they aren’t selling the scripts.
Why not?
“I don’t know,” Neil says. “Perhaps they didn’t want you to have the same ‘killer’ edge that they possess. Perhaps they’re too busy selling everything else.”
So Neil paid for his Perl script to be custom written. “It allows us to use the same smart, personalised autoresponses to sell ‘Success in Seconds” that the ‘experts’ are using to sell their products.”
Now Neil is using the script to sell “Success in Seconds” – and also selling the “Smart, Personalised Autoresponse” Perl script.
Anyone who sells anything online will want to get their hands on this script.
“I strongly urge you to act quickly on this, because at the moment this is the only script for sale online that performs this task,” Neil says.
“Believe me, other people will be selling scripts like this soon. Act now while there is NO COMPETITION!”
You can sign up now for the free high impact course and see the “Smart, Personalised Autoresponse” in action.
It comes with a 100% money-back guarantee. Naturally, because Neil is that kind of guy.
[UPDATE: You can join Neil’s associate program here: https://www.associateprograms.com/scamfrees ]==========================
2. Tell eToys why you quit
==========================
Don’t you feel just a little bit sorry for eToys?
No? Read on . . .
The groundswell against eToys’ decision to pay only bounties and stop paying commissions is growing.
Joe Tracy says he has received some great feedback from Associate Programs Newsletter readers regarding his eToys article, “The price of killing affiliate commissions” – https://www.associateprograms.com/search/joetracy.shtml .
Background reading for those who came in late:
“Why Jeff dropped the eToys program”
(See news #102.)
“One gentleman who e-mailed me had brought in $116,000 in affiliate-generated sales for eToys, in a six-month period, and is now leaving them over their decision,” Joe says. “Several others have e-mailed me who bring in thousands of dollars a month to eToys. They, too, are leaving – most going to KB Toys.”
Joe says he is trying to assemble a page on Webmaster Techniques Online Magazine – https://www.webmastertechniques.com – which lists everyone who is quitting the eToys program so that people (and other ecommerce companies) can get an idea of how much money eToys is losing to competitors over its decision to kill affiliate commissions.
Joe asks any affiliate who has quit eToys to e-mail him the following information (all the information will be publicly posted):
Name.
Website.
Sales generated for eToys (preferably monthly sales):
New affiliate (i.e. KB Toys, Toys R Us).
A quote about eToys’ decision.
“I am publicly publishing these and hope to add enough names/information to the list for eToys and other companies to see the millions in revenues being lost over the decision to cut affiliate-generated commissions. It is possible that we will also put out a national press release over this event. It is important that affiliates stand together so that e-commerce companies better respect the amount of work and revenue affiliates generate for them.”
Will a whole lot of other companies copy eToys?
I don’t think so. In the same way that the Internet turns traditional selling on its head and puts BUYERS in charge instead of sellers, affiliate programs put AFFILIATES in charge. They can dump the non-performers and go somewhere else. Only a foolish merchant would ignore that. The best affiliate program owners recognize that the way to be successful is to do what their affiliates want.
If you’ve left the eToys program, let’s make sure eToys know why.
E-mail Joe and tell him why you left:
Email: joetracy AT earthlink.net
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3. ClickXchange two-tier program pays 5% forever
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Bill Mansfield’s clickXchange.com, which is similar to the old ClickTrade (now bCentral) but works harder to detect fraud, now has a 5% and $10 bonus program.
If you refer an affiliate you’ll earn 5% of that affiliate’s earnings forever.
“As a bonus we will also pay you $10 for each advertising member who joins,” Bill says. “We charge no setup fee for advertisers, and affiliates join free.”
Because it’s free to set up a program clickXchange has attracted a wide variety of programs – not all of them ones you would want to promote. However, in many categories there are hundreds of programs to choose from, with new ones appearing all the time, so you should be able to find some useful ones.
Click here to join:
https://www.associateprograms.com/clickx
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4. Affiliates paid for online and off-line orders
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With the help of some technical brainstorming, Sandy Breckenridge and Kirk VandenBerghe of Kauai, Hawaii, have introduced an affiliate program which fairly compensates affiliates not only for online orders but also for off-line orders, too.
The Soul Mate Connections program – https://www.askAlana.com – pays affiliates for toll-free phone, mail, and fax orders.
“I’ve read for years that one of the most important keys to effective marketing is to know your customer,” Kirk says. “So we set out to understand our customers better.”
They discovered that “the majority of the demographic we serve don’t trust their personal and credit card information to an online ordering process”.
The company’s core demographic is “middle-aged”, educated, progressive, professional women who have been on the web two years or less.
So Sandy and Kirk needed a good system for taking off-line orders and rewarding affiliates for the sale.
Affiliate network PlugInGo had a method to manually enter a sale, he says, “but without the affiliate ID being provided, we had no way to know which affiliate to credit for a given sale”.
Kirk persuaded PlugInGo Chief Technical Officer Ben Prater to do a bit of brainstorming with his technical staff and they modified PlugInGo’s system.
To get exactly what he wanted, Kirk also wrote all the code for Soul Mate Connections’ new sales page and custom ordering software.
“Here’s how we make it work: Once a purchaser clicks one of our banners on an affiliate’s site, PlugInGo does their processing and then uses the GET method to pass us the affiliate ID via the URL as a standard name/value pair. When we receive the URL, we set a cookie on the customer’s machine. Through the use of HTML, PHP, and Perl, we read the cookie and pass the affiliate ID along through the entire ordering process. Our toll-free operators ask for the ‘referral code’ that is right on the purchaser’s screen next to the 800 number. For mail and fax orders, the referral code is clearly printed right on the web-based order forms they print, complete, and send.”
Kirk also received useful information from the minority of customers who were willing to trust online ordering.
“They made it very clear that they wanted a fast and simple ordering process. Multiple screens and clicks caused them to lose patience and bail out of the process.
“So we wrote the CGI to capture all of their information on a single page. One click to validate, Back button to modify, and Order button to complete. To further simplify, we also put the order method as the first logical choice (On-Line – Phone – Mail – Fax). This way, we can provide a single screen response for each ordering option. We include only the information that is pertinent to their ordering method. We’re convinced that for a single product, or small number of products, the whole shopping cart metaphor is a big mistake. It adds an unnecessary layer of complexity.”
Soul Mate Connections sells “Soul Mate Connections – Volume I” audio cassette series and ebook for only $22. It pays affiliates a 30% commission.
“If you want to improve your relationships or attract your soul mate, we can show you how to fulfill your deepest heart’s desires. We’ve already helped many people create deeper and more meaningful love,” Sandy and Kirk say.
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5. Create secure order forms instantly
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ROIbot, the web-based affiliate tracking tool, now has a new and improved interface, better tracking, and a new feature for ROIbot Pro users, Order Form Creator.
It allows you to create secure order forms instantly. When you use these forms to process your orders on the Net, you will be able to know which of your ROIbot marketing campaigns resulted in the order.
“There is nothing else like this on the Net,” says Stacie Dufresne of ROIbot. “If you are selling any of your own products on the Net, this is a must use tool. If you have been thinking about taking orders over the Net, but were not able to offer secure ordering, you are now.”
[UPDATE: ROIbot was sold to the innovate Nitro guys – https://www.associateprograms.com/nitro ]====================================
6. Two must-have free e-mail courses
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I confused a couple of readers last week, who thought I had made a typing mistake when I wrote about e-mail courses from Ken Evoy’s Goodbytes.
Ken has TWO free e-mail marketing courses:
1. The Affiliate Masters course, the fastest way I know to get you up to speed on how to make good money with affiliate programs.
It’s pure gold. No charge.
2. The InfoProduct Masters Course, an intensive five-day e-mail course on creating, producing, and selling your very own info product online – all in a mere 10 days.
If it’s from Goodbytes, you know it’s good.
[UPDATE: You can can now download Ken’s free marketing courses here:Free Internet Marketing courses ]
All the best
Allan Gardyne
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