I’ve just finished reading a new book I think you’ll find fascinating.
It’s written by a guy who gets the details right – the million-dollar affiliate, Jeremy Palmer.
Enjoy!
CONTENTS:
1. Jeremy Palmer – million-dollar affiliate
2. AdWords traffic dries up – how to stop it happening
3. Thought for today: How high?
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1. Jeremy Palmer – million-dollar affiliate
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If you think $100,000 a year is a magical target to aim for, you may want to raise your sights after reading this.
Here’s a guy who made $1 million in affiliate program commissions last year.
After experimenting with various ventures online, Jeremy Palmer discovered affiliate programs in 2003 while working for a small financial services company.
Jeremy, who’s 27, noticed that some of the company’s affiliates were earning thousands of dollars in commissions.
So he added some affiliate links to a website he owned. He says the commissions he generated encouraged him to build more affiliate sites in other industries.
He was a remarkably quick learner.
“Within two months I was making more money from my affiliate websites than I was at my day job,” he says. “Within six months I was making twice as much, so I decided to quit my day job and focus exclusively on my affiliate business.”
In his first year as an affiliate, he earned $100,000 from his websites. “During my second year as an affiliate I made over $1 million.”
In two years, he has created more than 100 affiliate sites.
He shows you a couple of them in his book.
Late last year, he won Commission Junction’s Horizon Award for Innovation.
“…Jeremy has become one of the most productive, compliant, and responsive publishers in the Commission Junction network…” CJ says.
His just published first ebook, High Performance Affiliate Marketing describes how he does it.
For me, the book was a pleasant surprise.
* Jeremy doesn’t try to sell you expensive tools or software. Most of the tools and resources he recommends don’t cost anything.
* Bucking recent trends, he doesn’t give any AdSense tips. He’s so good at earning affiliate commissions that he finds he can make more from affiliate commissions than AdSense.
* If you don’t understand something in the book, you can post a question in his private forum.
* The book is very reasonably priced and comes with free updates.
Jeremy doesn’t waste words. The ebook is written in a no-fluff, no-nonsense style.
In 140 pages, he takes you through the whole process – including how he does keyword research, selects products to promote, designs and creates a website, and gets traffic to it.
If you’ve been doing affiliate marketing for a while, you could quickly skim through the book and decide that you already know most of it.
So what makes the million-dollar affiliate different from most of us?
There are little clues all the way through the book.
For example, Jeremy explains how he selects the best merchants to promote, and how he identifies best converting products.
He explains some of the different types of sites affiliates can build. You may have overlooked important options.
He describes in detail how to write web content that will make your visitor click through and buy. He shows you an example of an effective landing page and explains why it attracts sales.
He’s so good at creating effective landing pages that – unlike many affiliates – he can make a profit from buying advertising to send traffic to his sites. (He also uses organic search methods.)
He tells you where he buys his advertising and why. He also shows you how he tracks the results to find out what’s working and what isn’t.
He also shows you how to write effective ads.
He devotes a large section to keyword research.
“One of the biggest factors that has contributed to my success as an affiliate is keyword research,” he says.
I was shocked to see that his favorite keyword research tools don’t cost anything. When I questioned him about this, he explained that he supplements his results by using Wordtracker.
That’s a relief. The Yahoo keyword tool can give you very misleading results. For example, it treats “wool rug” and “rug wool” as though they’re the same. Wordtracker and other keyword research tools provide more useful results.
He describes what he calls the “Keyword Buying Cycle”. You need to know this if you want to attract website visitors who are ready to buy.
This is hugely important.
If affiliate marketing isn’t quite “clicking” for you, I strongly recommend you study this section carefully.
It’s insights like these that help make Jeremy a million-dollar affiliate.
A million-dollar affiliate.
It has a nice ring to it, doesn’t it?
You can find out how he does it here…
[UPDATE: In 2007, Jeremy stopped selling his ebook.]======================================================
2. AdWords traffic dries up – how to stop it happening
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Here’s a handy tip from Dwight Brown for advertisers on Google AdWords. Dwight learned this tip the hard way after his AdWords traffic suddenly dried up.
“I have been using Google’s Adwords for the better part of three years now, tweaking and revising my Adwords along the way,” Dwight says.
“Recent changes in the software I sell resulted in me needing to adjust my Adwords.
“Wondering why I was not getting any calls or emails from rospective clients, I logged in to my AdWords only to find out that I had no impressions or click-throughs for the past few days.
“After combing over my keyword terms and ad, I could not figure it out.
“After the second panicked email to AdWords I got a reply (see below).”
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Hello Dwight,
Thank you for your emails. I understand that you have a concern about your account not receiving any impressions in the last few days. I apologize for your frustration. I reviewed your account and found that you currently have three active Campaigns, ‘Software Sales,’ ‘Canadian Wireless,’ and ‘US Cellular Ads.’ AdWords Specialists have just reviewed your ads in these campaigns, and they should now be running. Your ads were not showing for a short period of time because they were in review.
Please note that some ads require review before they can run. At this time we’re unable to disclose additional details about the ad review process. We apologize for any inconvenience…
The Google AdWords Team
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“I think your newsletter subscribers may want to avoid this situation by setting up NEW ADS instead of editing existing ones,” Dwight says.
“This way you don’t lose valuable traffic (and business) while giving the good folks at Google a few days (YIKES!) to review your NEW ADS and allow them to be published.”
Dwight added…
“P.S. I am the one you reviewed way back when in Newsletter #26 many years ago. Both you and I have come a looong way. I took your advice and concentrate exclusively on what I know: Wireless Products.
“I guess the moral of your advice is sell what you know and/or what you love, it is much easier and better for all concerned.”
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3. Thought for today: How high?
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“The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.” – Michelangelo.
All the best
Allan Gardyne
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