Don't guess. Just know.

Associate Programs Newsletter #469

Imagine building a house on pure guess work. It would probably be an eyesore and structurally unsound.

Likewise, if you build your site without keyword research, you're simply guessing.


  CONTENTS:

    1. Don't guess. Just know.
    2. We're creating 5 new case study sites
    3. Thought for today: Two choices


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1. Don't guess. Just know.
==========================================================

Everyone talks about the importance of keyword research.

But do you do it? I mean, do you really do it?

In my experience, most people either don't do it at all, or do a pretty poor job of it if they do.

They simply plug a few ideas into the free Google Keyword tool and think that's it. The problem is, if you really want your site to do well you need to do more than that.

While it might not seem like a big deal, if you focus on low quality search terms, your traffic and your sales will tank.

On the other hand, by selecting the right keywords you can fire up your sales engine right from the start.

Thankfully, it's not rocket science. Building your site on solid, reliable keywords is pretty simple really.

You just need to know what people are looking for. The results constantly surprise me.

For example, what do you think would have more search volume: "burn body fat" or "burn the fat"?

I don't know. Probably about the same, right?

With keyword research you'll find that "burn the fat" gets more than three times as much traffic as "burn body fat".

If you want to build on guess work that's fine, but if you want to build for success, you can't overlook this important aspect.

Mike Lowe has been raving on about a keyword research tool that seems to be all things to all people.

But is it really?

Check out Mike's full and detailed review here...

Keyword Country Review


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2. We're creating 5 new case study sites
==========================================================

Niche Marketing has changed a lot in the last few years.

Adam Short has been on the forefront of many of these changes, discovering the most efficient methods for making money from easy small niche sites.

I've come to know Adam over the last 12 months or so and have been really impressed with his approach, despite it going against many of the "traditional" niche marketing methods.

In fact we're so sold on his way of doing things that we've hired a full time staff member who is JUST working on sites using his methods.

It's a simple, but very structured and specific approach. We've started with 5 brand new evergreen sites.

Look out for the results of these sites soon. You'll soon see just how easy it is to make consistent online income easily.

If you're interested in seeing Adam's methods and some example sites check out this quick video


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Thought for today: Two choices
==========================

"There are always two choices. Two paths to take. One is easy. And its only reward is that it's easy." - Author unknown.


All the best

Jay Stockwell

June 24, 2010

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