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Are you in the wrong online business?
Associate Programs Newsletter #337
I have three questions for you today, starting with a really important one - have you created the wrong business?
Also, have you looked into C2? It's the exciting new way to encourage your visitors to add content to your site.
CONTENTS:
1. Are you in the wrong online business?
2. Use C2 to invite your visitors to add content
3. Is PLRPro any good?
4. Are you new to affiliate marketing?
5. Thought for today: Never too late
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1. Are you in the wrong online business?
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Offline, people go to a lot of trouble to find careers that perfectly match their skills and interests. I suspect that most of us don't choose nearly as thoughtfully when we're creating our own business online.
If you tend to get frustrated with affiliate marketing, perhaps you've created a business which doesn't suit your skills and interests.
Josh Kulp, who seems to have the knack of doing things a little bit differently from most of us, looked at the opportunities online and created a lucrative site where he gave away gifts. In 2005, he wrote a good book describing how he did it.
Now Josh has set up a membership site in which he interviews ordinary people who are earning a useful income online doing a variety of different things.
He follows up each interview with a quick "proven business plan" in which he outlines the steps you can take to follow in their footsteps.
Here's a quick summary of Josh's first two interviews:
Interview 1...
A 19-year-old who was working part-time while studying for a degree in web design decided he wanted to be his own boss. So he quit his part-time job and set up a website where he gives away MySpace layouts which he creates. He generates revenue from AdSense and other ads on his site. Within a month, he was earning $20 a day. Now he's earning about $900 a month, which is almost all pure profit. His site gets about 9,000 unique visitors a day and he hasn't spent a penny on advertising. Not bad for a 19-year-old college student.
Interview 2...
A 24-year-old who "tends to move around a bit". He has recently lived in France, Haiti and the Dominican Republic, and now lives in New York. In January, 2007, he started his own business, because he wanted flexibility and freedom. He's selling his writing skills. The business made a loss at first, but in June he made $1,200 profit, with significantly more in July. He spends only about 25 hours a week on the business because he runs a foundation and studies part-time. He says he's not good at getting traffic to the site, but he's discovered one excellent source of paying customers.
Bonus interview...
This experienced marketer creates low-priced info products. Most of his websites are one-page salesletters. He generates about $10,000 a month in sales from his sites. However, he makes most of his revenue on the backend, selling other products to people on his growing mailing list. He describes how he promotes his products and how he entices people to get on his mailing list.
Bonus report...
Josh himself tells you how he went from $0 to over $10,000 a month profit - by giving away gifts. His 37-page report takes you through what he does, step by step, with lots of detail - much more detail than you'll find in the interviews.
These no-fluff reports (all easy to read PDF files, no audios, no videos) are designed for people in a hurry. I would have preferred to see a bit more in-depth questioning in the interviews.
Each interview is only about 10 pages, including Josh's "proven business plan" at the end, in which he summarizes the main points and gives useful tips based on his own experience. His "business plans" are definitely not the sort of long, stodgy stuff you may have seen from an accountant. Josh's plans are short and simple.
This monthly membership site is very moderately priced and is excellent value if you're looking for a new business idea combined with concise instructions on how to do it.
I think it's ideal for unhappy affiliates or anyone looking for a new idea.
I'm looking forward to seeing who Josh interviews next month.
Check it out here...
http://www.AssociatePrograms.com/proven-plans
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2. Use C2 to invite your visitors to add content
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If you've dismissed Site Build It (SBI) as being not for you, now is the time to take another serious look.
SBI, which I've been recommending for years, now has a very important new module, which was a year in development - Content 2.0, or C2 - which makes it easy for you to encourage your visitors to add content to your site.
User-created content is wonderful stuff. THEY do most of the work, building new pages of keyword-rich material to attract new visitors. YOU get the benefits.
SiteSell President Ken Evoy says it's "like a combination of Wikipedia, MySpace and flickr," except that it takes the best ideas from those sites and eliminates the worst.
"Users cannot continuously overwrite each other's content, they don't create 'profiles' and gossip, and they do much more than just upload photos."
They create content that adds value to your site and you control the quality.
Here are how some beta testers are using Content 2.0...
* A party planning site says, "Share your food and recipe ideas HERE!" DOZENS of pages have already created by their visitors.
* A beer review site invites reviews and pictures from around the world.
* A ghost site requests ghost stories.
* A surfing site asks for reviews and experiences about surfing equipment, tips, and surf stories.
* An Australian travel site says, "Tell us what you thought of the Bungle Bungles."
More ideas: You can use C2 to...
* Create A mini MySpace
* Create a "super blog".
* Invite video submissions.
You can use C2 to encourage the building of more content by a variety of people with many different experiences, viewpoints and writing styles. This adds more depth and value to your site, making it more attractive to a wider audience.
If you're generating revenue from AdSense, you'll immediately see the value in all those new pages.
As well, all the "long tail" keywords make your site more attractive to search engines.
There's a viral aspect, too. People who contribute to your site can ask to receive notifications when their pages have been built or rated by others. Those people tell others about their pages and your site. They may even link to the pages that they build.
The more interesting, useful material your visitors add to your site, the more links you'll attract. You know how it goes... the more good links you attract, the better rankings you'll get, the more traffic you'll attract. And some of those people will contribute new content, attracting more visitors, and so it goes - building your business.
C2 users get a comprehensive, 10-step guide to C2, which is an absolute must-read. It tells you how to get the most out of Content 2.0. For example, it describes the difference between merely plonking a form on your site and actively inviting visitors and generating excitement about your site. Be sure to look at the example pages for ideas.
If you're already one of the many thousands of SBI users, I strongly recommend you check out Content 2.0. It could make a dramatic difference to the success of your site. There's a free trial for the first 25 user-created pages.
If you haven't tried the SBI way of building a business, now's the time. Content 2.0 is an optional extra.
SBI just keeps on getting better and better. No wonder it has so many raving fans.
Check it out here..
http://www.AssociatePrograms.com/buildit
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3. Is PLRPro any good?
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Are PLR (private label rights) articles any use for your website? Will they really help you get search engine rankings and traffic?
Is the PLR site I've recommended in the past - PLRPro - any good?
Thousands of affiliates are using PLR articles and PLRPro has many happy members, but perhaps you're still not sure.
Well, here's the good news...
Daniel Turner and Marc Lindsay have created a new, completely free version of PLRPro, which you can join and keep using month after month.
Here's what you get...
* 2 niches a month with 20 articles in each niche
* Graphics
* Affiliate lists
* Full keyword research
* Access to the training you need to get started
* Articles translated into 8 languages
They say there's no catch, but there HAS to be a catch, right? The only catch is that Daniel and Marc want you to try the no-cost version, be impressed and eventually upgrade to the paid version.
If you don't upgrade, you don't have to pay.
If you use PLR articles, I recommend that you - or someone you hire - do research, rewrite the articles and add new facts, opinions or insights. Do the experts, Daniel and Marc agree? Now you can find out and it won't cost you a cent.
Daniel and Marc are good guys, dedicated to providing a valuable service. What they're doing now shows you how much confidence they have in their service.
Get the free version here...
http://www.AssociatePrograms.com/free-plr
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4. Are you new to affiliate marketing?
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If you're just getting started with affiliate programs, click here...
http://www.AssociatePrograms.com/ken
This is THE best way to learn Internet marketing, and it just keeps on improving in leaps and bounds. The latest addition is getting rave reviews on the private forum. Right now, there's a special offer. Be quick to take advantage of it.
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5. Thought for today: Never too late
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"It is never too late to be what you might have been." - George Eliot.
All the best
Allan Gardyne
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