A wonderful thing about the Internet is that it gives business owners and webmasters an opportunity to reach millions of potential customers.  This potentially places your business within the grasp of unlimited potential customers without ever having to change locations or open up new chains across the globe. With this kind of global exposure your Paypal account should be bulging... right?

The problem is, though, that despite all of this exposure, you have a very small window of time to engage your readers' attention. There's just too much information on the Internet and readers are overwhelmed by the sheer volume of content that is constantly begging for their attention.  You've got to act quickly if you expect to compell your reader to read on and develop enough interest to click affiliate links. 

What's coming between you and your sales?  Is it your content? Are you failing to capitalize on reader interest?

It could be that you are not producing engaging content that piques their curiosity and keeps them tuned it.  Here are four reasons why you may be losing the interest of your potential customers:

1. You're failing to be creative. You're still saying the same old thing they've heard before over and over again. You're in dire need of fresh perspective. (Have you seen Ratatouille?)

2. Your articles are just too long - people have a limited amount of time to spend reading articles online. You really push the limits when you ask them to spend more than a few minutes reading.

3. Your articles might be too sales pitchy. People get tired of having "buy now!" messages thrust upon them every five seconds. Remember the days when annoying pop-ups ruled the Internet? Yeah, it's like that. Honestly, writing anything that blatantly asks someone to "buy now!" will almost certainly result in turning potential customers away. It guarantees that no one will buy anything now or later.

4. You have too many links that interupt the flow of your article. I'm not talking about supplemental embedded links. I'm talking about the kind of "click here ---->" links that follow every other paragraph. You may think you're being proactive with this one; you're attempting to bypass BRS "Bored Reader Syndrome" by popping in an affiliate link, but the problem with this logic is, if they don't want to read your article, why would they want to click anything?

So you'll need to do better than this if you intend to really engage your audience. If you continue with these practises, all you're going to do is alienate your potential customers. Even if you truly are saying something of value - if you're not careful, you could end up boring your readers to the death of your website! 

Read "5 Tips for Writing Engaging Content" for engaging content writing ideas.