How to boost your AdSense revenue

Google's AdSense is a superb revenue generating opportunity for small, medium and large websites.

Some webmasters are designing brand new sites specifically for serving AdSense ads. (It's against the AdSense rules to design a site purely for AdSense ads, so you'll want to include a few affiliate links or sell your own product, too.)

Here's the background info, from Google:

AdSense overview
AdSense Help Center
AdSense policies
Google's Inside AdSense blog

AdSense allows you to serve text-based Google ads - and/or image ads - on your website and receive a share of the pay-per-click payment. AdSense text ads are similar to the AdWords ads you see on the right-hand side at Google when you do a search there. You can choose from a variety of ads sizes and choose whether or not you want to display image ads.

It's often much easier to generate revenue from AdSense than from an affiliate program, especially if you don't like selling.

AdSense's advantages

AdSense is simple to join.

It's easy to paste a bit of code into your pages.

It's free to join.

You don't have to spend time finding advertisers.

Google provides well written, usually highly relevant ads - automatically chosen to closely match the content on your pages.

You don't have to waste time choosing different ads for different pages.

You don't have to mess around with different code for various affiliate programs.

You're free to concentrate on providing good content and Google does the work of finding the best ads for your pages from a massive number of AdWords advertisers.

It's suitable for beginners or marketing veterans.

AdSense provides simple, easy-to-understand stats.

If you have affiliate links on your site, you ARE allowed to add AdSense ads. However, with your affiliate links or other ads, you must not mimic the look and feel of the Google ads.

You can filter URLs, so you can block ads for sites that don't meet your standards. You can also block strong competitors.

Inevitably, AdSense is competing strongly for space on web sites with all other revenue sharing opportunities.

If you own a small website you can plug a bit of AdSense code into your site and almost instantly relevant text ads that are likely to appeal to your visitors will appear on your pages.

If you own several sites, you need apply only once. This makes AdSense much simpler than joining a bunch of affiliate programs.

To earn revenue, you don't have to make a sale. All you have to do is get the click.

As you can see, I'm really keen on this revenue sharing service.


The stats Google supplies are inadequate. They're easy to understand at a glance. However, they don't tell you exactly which ads people are clicking on, or which keywords are involved in getting those clicks. That's frustrating.

Also, I'd like to be able to identify and block ads that have very low payout rates, without doing a lot of sleuthing and messing around.

The minimum payout is $100, which is regarded as too high by newcomers. This won't worry experienced webmasters.

Another disadvantage is that Google doesn't allow you to share your stats with other webmasters. The AdSense Terms and Conditions say:

"Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. 'Google Confidential Information' includes without limitation: ... (b) click-through rates or other statistics relating to Site performance in the Program provided to you by Google..."

That's weird. Website owners need to be able to share such information and openly discuss successes and failures.

Another disadvantage is that Google doesn't say how much its AdSense partners will receive. You'll just receive an unknown portion of the amount advertisers pay.

Only a company with the goodwill and respect Google has earned could get away with such a cheeky offer.

So the only way to know how much you'll earn is to try it and see. If you want to bail out, all you have to do is remove the code from your site.

However, I can tell you after several years of using AdSense  (more about that and more AdSense tips later) the strong advantages heavily outweigh any disadvantages.

Don't put all your eggs in the AdSense basket. If Google discovers fraudulent clicks on ads appearing on your pages, it can dump your site from the service, and refuse to pay you all revenue owed. Some webmasters who claim total innocence have had this happen to them.

Since AdSense was launched, Google has made several changes to its AdSense FAQ (now Help Center), clarifying various things. For example, Google now says you are not allowed to own several accounts with the funds going to one payee.

AdSense Channels

Some time after the launch of AdSense, Google added "channels" which improve the tracking of results.

I strongly recommend you experiment with AdSense channels. For example, you can create a channel for your ads displayed at the top of your pages and compare the click-throughs and revenue with those of ads at the bottom of pages. You'll find that ads published high on the page usually earn more revenue than ads placed lower down.

You can create channels for different sections of a site, or for different websites.

For can even create a channel for one specific page. Doing this can teach you that a specific page is earning 10 times or 20 times the revenue of another page. Now THAT'S worth knowing! You might want to direct a few more links to that page, and perhaps write more articles on that particular topic.

I've heard that sites containing "excessive advertising" are being rejected.

PLEASE read the AdSense rules. If in any doubt, ask their support staff. They're very helpful.

This is a 10-part article. It covers...

Experiences with AdSense
How much can you earn? (different ways to reach your goal)
How AdSense matches ads to web pages
Will the AdSense ads appear on your page?
Why are the wrong AdSense ads being displayed?
Affiliate programs versus AdSense earnings
How to increase your AdSense earnings (lots of tips)
You want profitable keywords: high demand, low supply (and how to identify them)
5 ways to do keyword research for AdSense pages (and the best tool to use to build your site)

NEXT: Experiences with AdSense

UPDATED: August 28, 2012
September 11, 2005

Related Links

Comments (188)

Said this on August 28, 2006 At 09:31 am
These numbers can not be true, because you can not count the visitors per page. You have to count the visitors per site ie unique visitors. Why? Because if someone clicks on an ad, he is gone form the site. So one may come to your site, visit 10 pages, and then (maybe) click. This means 10 ad views and only 1 click.

[Perhaps I'm missing something, but here's how I see it. The more pages a visitor visits, the more chance you have that the visitor will click on an AdSense ad. Therefore, it's useful to take page views into account.

Which of the following sites is more likely to give you higher AdSense revenue:

2,000 visitors and 4,000 page views?
2,000 visitors and 12,000 page views?

I don't claim to be a mathematician, but I'd put my money on the site getting 12,000 page views. Allan.]
Said this on April 28, 2012 At 07:34 am

thanks this helped me a lot with awesome

Said this on September 1, 2006 At 12:45 pm
Hi, used your helpful tips especially about the filtering out dodgy websites along with this adsense guide - - and had great results almost doubling my revenue. So thank you.
Said this on September 7, 2013 At 07:29 am

Hey John used that guide you posted as well as this one and it really helped. Thanks for the heads up. 

Said this on September 2, 2006 At 04:50 pm
"payment you receive per click depends on how much advertisers are paying per click" - NOT an accurate statement. According to Adsense reps, payout ALSO depends on conversion - i.e. whether the click coming from your site results in sales for the advertiser. Now, how Adsense tracks that, leaves me wondering. Regardless, personally I don't agree that we, as publishers, should be responsible for inefficient/inaccurate ads.
Said this on September 26, 2006 At 11:07 pm
One of the best way to boost your Adsense Revenue is by translating your website in 11 languages. This way you will multiply your content by 11, receive visitor from everywhere in the world and boost your Revenue dramatically. You can do it in 5 minutes here
Said this on December 8, 2006 At 07:13 am
I have Google adsense on my website. The first day I made $1 and after that nothing. Sometimes the Google tool will tell me there was clicks but I'm not earning any money?

[Sounds odd. You could contact AdSense and ask about it. This would be a good topic to discuss in the AdSense section of our affiliate forum. However, my approach to little oddities like this is to think, "That's odd," and immediately move on. Instead of worrying about this, your time would be better spent adding quality content to your site and getting high quality links to your site. Allan.]
Said this on December 28, 2006 At 12:13 pm
Ok here is the catch. I'm about 1.5 years in Adsense system. My first earnings ware around 5 - 10 $ /month. It was not bad, but after some months earnings didn't pass that $$ number. Even after spending tons of $$$ for all those "must-have" online marketing techniques. The numbers were bad. Then I found some great opportunity to join one group of publishers. And I made around 300 $ at my first member month with just 1 adsense site. I will not reveal my current earnings :) But it starts getting better & better. Income increase number is about 300% per month! With minimum investments. And here is the way. There are adsense groups that work very very organized in secret. First you have to join them. i read somewhere that there are 10 or 15 adsense groups that work in silence with over million members in each of them. The bacics is here - your adsense site is listed in group MAIN LIST. Lists are spreading around the world to group members. The maini rules are : members know exactly what and where to click on incoming sites! So do you! It takes maximum 30 minutes to complete all tasks. And job is done. Since clicks are from different IPs and different users Google would never understand what is really happenning. Want to know more about this stuff: [URL deleted.]

[What you're advocating is theft - stealing from advertisers who pay for the ads which appear on the AdSense network of sites. We don't help AdSense thieves here. Fortunately, the site you recommend has disappeared. Allan.]
Ehsen Siraj
Said this on January 5, 2007 At 07:20 am
Adsense is horrible. It's better to concentrate on one big affiliate sale rather than earning few cents per click.
Said this on January 6, 2007 At 12:06 am
I have built a site after reading this article. Please visit my site and let me know your opinion.
Best regards,

[It appears to be a one-page website. It's a major challenge getting a one-page site ranked well in search engines. I suggest you add a couple of hundred pages of good, useful content and get good links to the site. If you want a site review, the best place to ask for one is in the Site Review section of our affiliate forum. Allan.]
Said this on January 9, 2007 At 11:04 am
Thanks for these tips. I am also applying these to my website located at
Said this on January 12, 2007 At 04:56 pm
I have had google ads on for about 2 weeks. The first 2 days it made a dollar or two, then nothing after that, even though I see people clicking the ads. Very strange. Anyway, I'm going to try and boost revenue with these ads and I appreciate your site.
Hugs -- Jenny
Big Bang
Said this on February 1, 2007 At 04:56 am
adsense is okay
Said this on February 3, 2007 At 06:54 pm
Well I started adsense 2 Days Ago, And I have already earned $35 Dollars. No lie....Your optimization tips do help. Thanx :)
Said this on February 9, 2007 At 03:54 pm
Hello, does anyone know any other programme like google adsense. I do not intend to have google adsense on my site but prefer to have similar displays on my site but not from google.
Thank you

[If you type "adsense competitors" or "adsense alternatives" into the search box at the top of this page you'll find some. (Don't use quotation marks.) Allan.]
Said this on February 13, 2007 At 07:26 pm
thank you a lot!!
Said this on February 15, 2007 At 09:22 am
As an SBI'er, I was really impressed with page 3 of the article of "how much can you earn." It was really inspiring and made me realize how much more content I need to build to get where I want to be.

[Remember that there are two sides to this. You need good content, and also good links from related sites. Keep working on both. Allan.]
Said this on February 21, 2007 At 05:03 pm
My site, forex related one, does have google ads. However my earnings are average. I make a lot more in forex. You can say that adsense revenue is about 5% of total revenue of site.
Said this on February 22, 2007 At 02:58 pm
I just signed up for AdSense, and will see if we get it going. I am not sure though if it will do anything to generate money for our club, as we have a kinda small site.

[Perhaps you can think of ways of making the site more attractive to a wider audience. Allan.]
Said this on February 28, 2007 At 08:02 pm
hello, I have a simple question. I am thinking is it possible to get adsense if you are not yet 18 years old of age? + Is there something hidden in the script/code (that adsense gives you I suppose,) that may contain things other than "click.. ads.. you get paid" (does it help the google engine in any way?)

[ Some companies don't want to have affiliates under a certain age. Google says you have to be at least 18 to join AdSense. Young affiliates aften get around this problem by partnering with a parent, older brother, or older friend, and doing everything in that person's name. Obviously, it needs to be someone you're sure you can trust. If you place AdSense ads on your site, that does not affect your website rankings. AdSense ad impressions and clicks on AdSense ads are part of the massive amount of data Google collects which helps make it a powerful, extremely well informed company. Allan.]
Dr Altaf
Said this on March 7, 2007 At 03:58 pm
Hi, Your article and the info are really good. I am with adsense for many years since, but never made good money. There is no easy method for optmization of adsense ads and nobody can finish reading its tricks. Can you please make it simple from your experience what best method works well with adsense ads.
With best wishes.
Kind regards,
Altaf (Dr.)

[It's difficult to give advice if I don't know what you're doing wrong with AdSense. Perhaps you're simply not getting enough traffic, or perhaps there are less obvious reasons for your lack of success. One thing you could do is go to our affiliate forum and ask for a site review in the Site Review section. The forum has many friendly, helpful members. Allan.]
Said this on March 14, 2007 At 02:27 pm
Can u please tell me how many pages or what should be the minimum trafic to apply for adsense?

[Google has gradually make it much easier to join AdSense. You're unlikely to be rejected unless you're obviously breaking one of their rules. It's a really good idea to read them. There doesn't seem to be a minimum traffic requirement. Allan.]
do not want to tell
Said this on March 22, 2007 At 03:12 pm
i wanted to know i get 250 to 450 page views and about 100 to 200 visitors per day. How much will i be able to earn through adsense?

[There's no simple answer because it depends on a large number of factors, the three main ones being your niche, the keywords you've targeted and your placement of ads on the page. Allan.]
Said this on March 22, 2007 At 09:44 pm
Hi Allan, thanks for your advice, I have added AdSense to my websites ( I have 7 now!) [Links deleted.] I have not even optimised them yet so I'll keep adding your advice and we'll see how it goes!

[Raphael, publishing your email address online is an open invitation to spam robots. I deleted it. Allan.]
Ralph Press
Said this on March 29, 2007 At 08:13 pm
You want to know the truth about Adsense? Click on the link below or paste it into your web browser. Google has done a brilliant job of marketing the program but the bottom line is Adsense is good for Google and its Adwords advertisers but is not so good for webmasters. Read my evaluation.

[I know from first-hand experience that your rather sad "truth about AdSense" is far from the truth. AdSense is definitely worth pursuing, and I believe the best way is to build a high quality, interesting, useful site, not a junk site trying to generate only $1 a day. I own a bunch of sites which do much better than that. If you aim low you're likely to achieve even less than your target. Allan.]
Said this on March 30, 2007 At 12:17 pm
Here is my site [Deleted] for work at home jobs & home based business.... check it and mail me as i have added the google ad in the right place
Waiting for ur reply.

[If you'd like a site review, try asking nicely in the Site Review section on our affiliate forum. Allan.]
Said this on April 3, 2007 At 11:24 pm
Me and two other recent college grads started a site focused on "Life after college." Our purpose was to provide humorous content around this time of life to our friends. As the idea caught on, we have become a huge community. So to make a long story short, we knew nothing about advertising and had no intent of using advertising, but since we were generating so many hits, we decided to use adsense. It's been great. Although, it is kind of discouraging to see so many people visit your site and not click on the ads. Here is our site if you could give any tips.

[Well done! That's a great story. The best place to ask for AdSense tips is in the AdSense section of our affiliate forum. Allan.]
Said this on April 9, 2007 At 02:41 pm
This is very interesting. My biggest problem is getting visitors to my site. Anyone have any good ideas, place a comment on my blog. Thanks very much.

[My report, "77 Ways to Get Traffic", which is free to all subscribers of the free Associate Programs Newsletter, desribes dozens of ways to get visitors to your website or blog. Enjoy! Allan.]
Said this on April 14, 2007 At 02:52 pm
I had joined adsense 2 days ago & not earned anything ... any optimization ... can any one help me plz?

[We have an AdSense section on our affiliate forum where you can ask questions. There's also a Site Review section where you can ask for a site review. Without seeing your site, it's impossible to know what you're doing wrong, so requesting a site review would be a good move. Allan.]
Said this on April 15, 2007 At 10:07 am

[If you write to AdSense pleading your case, I strongly suggest that you do NOT use all capital letters. Many people regard that as shouting. What you could also try is set up a new business entity with a new address, new partners, new everything, and apply again. Or you could form a business partnership with someone you trust who has an AdSense account. Allan.]
Said this on April 15, 2007 At 02:58 pm
hello sir,
what a knowledge base site, some days before i just joined adsense program through an internet marketing site by giving them subscription fee, they build a web page for me (i have to make payment extra for hosting and domain name) they will make 300 pages for me, am i going in right path or not and how to earn a handsome money can any body tell me step by step, another thing can't i or my friends click by giving search criteria my web site used?

[For long-term success, I recommend you create a genuinely unique site. Because you're seeking detailed answers, you should ask your questions in the AdSense section of our affiliate forum. Allan.]
Said this on April 27, 2007 At 10:25 pm
Hi Allan! great site! it's very helpful, check out my website too
Thank you!
Said this on May 1, 2007 At 02:35 am
Hi Allan -
Read the comment about large groups, "stealing AdSense clicks". They're to dam lazy to do the work (hard work) themselves, so they resort to stealing millions of "pewnie" AdSense clicks?
PS- This site Rocks!
Said this on May 2, 2007 At 05:30 pm
First - your site is just amazing. Seriously amazing. I'm a former publicist from NYC and currently living in Puerto Vallarta, Mexico for a few months while I launch several websites. Reading your articles, I've realized just how much my PR and Marketing experience have given me a leg up in the journey so I'm really thrilled. I just have one question - you said that advertisers (I am particularly concerned with higher paying advertisers) can opt out of advertising in specific countries. I'm here until December 2007 and plan to be back and forth afterwards. Google knows by my host ip address that I am Mexico - is this effecting my potential revenue? And if so, is there a way to change this, so they know I'm a US business?

[You're very fortunate to have such a useful background. You don't have to worry about where you live. I live part of the year in Australia and part in New Zealand. That doesn't affect my AdSense revenue in any way. It's where your website visitors live that is important. You could live in Bulgaria if you wanted to and create a website targeted at Americans and Americans visiting it would see ads aimed at them. We have an AdSense section on our affiliate forum. It's a good place to ask questions. Allan.]
Said this on May 11, 2007 At 09:07 pm
i make an account the ... i sign
post article on this site and make more money from google adsesne.
Said this on May 13, 2007 At 08:28 am
hey iv made a website about gaming
can you give me any tips on how to make it better and gain more viewers, also i have added my site to google but it doesnt appear when i search for it, any ideas?

[One of the most important things you need to do is get links to your site from sites in your niche. For ideas on how to do that, see my report "77 Ways to Get Traffic", which is free to all subscribers of the Associate Programs Newsletter. I also suggest you go to our affiliate forum - the link is at the top of the page - and ask for a site review in the Site Review section of the forum. Allan.]
Sougata Rout
Said this on May 15, 2007 At 11:55 am
Good informative piece... I have just started using adsense... thanx
Sougata Rout
free adsense book
Said this on May 26, 2007 At 08:06 am
From this site you can read Eric Gigu?re's book《Make Easy Money with Google: Using the AdSense Advertising Program》freely!

[Warning: Eric publishes an example of his AdSense click-through rates. This is against the AdSense Terms of Service and is likely to get him booted out of the AdSense program. Allan.]
Said this on June 3, 2007 At 11:42 pm
Some great articles on this website. I have been really happy with my adsense revenue. Many months it is over half my income. I do like your advice about not putting all your eggs in one basket.
My site is
Said this on June 6, 2007 At 08:52 pm
thank you for the topic. Adsense is a great program but need effort and patience here my blog for sharing thoughts
thank you
Said this on June 19, 2007 At 05:30 pm
Thnaks for the tips
Said this on June 28, 2007 At 09:04 am
Very good Adsense tips.. I will try on my website.
Thanks! :o)
Said this on July 24, 2007 At 06:37 am
thanks 4 tips
i have a blog
i have ads on this blog but i havent earned
anything. ihave submitted my blog to google
and some blog directories
help me

[Our friendly, helpful affiliate forum would be a good place to ask for help. You could also read my "77 Ways to Get Traffic", which is free for everyone who subscribes to my newsletter. Allan.]
Said this on July 26, 2007 At 09:16 am
I have joined adsense program about 20 days ago. I am not looking at immediate earnings as I know that the content in your website will drive that in the longer run. I will only ask for a genuine review of my web site I am adding the content and will look at revenues only after 2/3 month. Pls revert with valuable suggestions.

[We have a Site Reviews section on our affiliate forum where you can ask for a review of your website. I hope you know that you need more than content - you also need good, relevant links to your site. Allan.]
Said this on August 1, 2007 At 10:01 am
On my second year of using Adsense on my sites and getting a steady 1k or more a month. It takes a lot of experimenting with placement and different ad sizes to get G ads working for you. What works for one site might not work on another. Once you have your site set up just ad traffic. Now at the point were I need to diversify and find revenue from other sources. Lots of good info on this site for noobs and pros. Great Site!
James Tedd
Said this on August 5, 2007 At 08:06 am
Earn moneyy from Adsense is great idea but the major problem for someone is The TRAFFIC needed to our website. I thank Smart Page Generator can solve problem like poor traffic to website . Now i use this software Increase Traffic 2.04 release from
Please tell me more about it.
Said this on August 17, 2007 At 12:34 am
Nice article, i need some advice on my site...

[You can request a site review in the Site Review section of our affiliate forum. The forum is also a good place to ask questions. Allan.]
Said this on August 20, 2007 At 06:28 am
I really like this article. Great work guys. Keep up the good work
Said this on August 20, 2007 At 03:54 pm
Hi Friends, It's jagan here. I find these tips useful and i would try the same in google adsense in my site.
Rashmi Priya
Said this on August 28, 2007 At 07:35 am
I will surely apply these tips on my website and see the result.

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