Don't back the wrong horse
By Jay Stockwell |
Published 01/31/2010 |
2010 Newsletters |
printer friendly version
Associate Programs Newsletter #444
I knew what this guy was facing because I'd been there. A
great looking site. A truck load of unique traffic. Clean
design and polished content.
... But he'd left one little thing undone. A very small
oversight that would cost him dearly.
CONTENTS:
1. Don't back the wrong horse
2. How to increase sales by tracking web user behavior
3. Thought for today: Be a trailblazer
=================================================================
1) Don't back the wrong horse
=================================================================
I didn't know what to say.
If someone you know is on a collision course for heartbreak but
can't see it, do you step in and try to be their savior or
do you sit back and watch them crash and burn?
Everyone building a website needs to get the foundation right
first. Otherwise the higher they go, the greater the fall when
gravity kicks in.
You'll see what I mean here:
http://www.AssociatePrograms.com/articles/892/1/
=================================================================
2) How to increase sales by tracking web user behavior
=================================================================
What you can't measure you can't manage. Without awareness, web
site owners often guesstimate but are never really clear about
the stumbling blocks that hinder their conversions.
Correct formatting and layout positioning can make all the
difference when it comes to browsers and buyers.
The idea here is to go with the flow on what works best with web
user behavior.
A little understanding and inside knowledge can increase your
opportunity for conversion exponentially.
Get some tips and pointers on eye tracking, click mapping and the
importance of keeping your most important content above the fold.
Read it here:
http://www.AssociatePrograms.com/articles/840/1/
==========================
Thought for today: Be a trailblazer
==========================
"Do not follow where the path may lead. Go instead where there is
no path and leave a trail." - Harold R. McAlindon
All the best
Jay Stockwell
I knew what this guy was facing because I'd been there. A
great looking site. A truck load of unique traffic. Clean
design and polished content.
... But he'd left one little thing undone. A very small
oversight that would cost him dearly.
CONTENTS:
1. Don't back the wrong horse
2. How to increase sales by tracking web user behavior
3. Thought for today: Be a trailblazer
=================================================================
1) Don't back the wrong horse
=================================================================
I didn't know what to say.
If someone you know is on a collision course for heartbreak but
can't see it, do you step in and try to be their savior or
do you sit back and watch them crash and burn?
Everyone building a website needs to get the foundation right
first. Otherwise the higher they go, the greater the fall when
gravity kicks in.
You'll see what I mean here:
http://www.AssociatePrograms.com/articles/892/1/
=================================================================
2) How to increase sales by tracking web user behavior
=================================================================
What you can't measure you can't manage. Without awareness, web
site owners often guesstimate but are never really clear about
the stumbling blocks that hinder their conversions.
Correct formatting and layout positioning can make all the
difference when it comes to browsers and buyers.
The idea here is to go with the flow on what works best with web
user behavior.
A little understanding and inside knowledge can increase your
opportunity for conversion exponentially.
Get some tips and pointers on eye tracking, click mapping and the
importance of keeping your most important content above the fold.
Read it here:
http://www.AssociatePrograms.com/articles/840/1/
==========================
Thought for today: Be a trailblazer
==========================
"Do not follow where the path may lead. Go instead where there is
no path and leave a trail." - Harold R. McAlindon
All the best
Jay Stockwell
