Allan Gardyne is the founder and CEO of http://AssociatePrograms.com and a bunch of other affiliate-driven websites, including http://PayPerClickSearchEngines.com, http://KeywordWorkshop.com and http://LifetimeCommissions.com. A full-time affiliate marketer since 1998, he spends winters in Queensland, Australia, and summers in New Zealand. RSS stands for "Really Simple Syndication". (It used to stand for "rich site summary" but hardly anyone uses that explanation these days.)
An RSS feed can be used to attract new visitors to your site, new subscribers to your newsletter, and new readers to your blog.
An RSS feed enables you to share headlines and articles with other sites and promote your products or affiliate links.
RSS feeds can also be used to help your pages rank highly in search engines.
Dozens of RSS directories make it easy for people to find sites that have RSS feeds.
People can either find your news items on these directory sites or they can subscribe to your blog or newsletter by using an RSS newsreader.
Savvy visitors to your site will see your RSS or XML graphic and know immediately that they can subscribe to your RSS feed and have your news bulletins delivered straight to their desktop, bypassing email.
How to Profit From RSS Feeds
Dr Mani, who seems to have the energy of 10 men, has produced book describing an astounding 43 different strategies you can use to profit from RSS feeds.
Here's an example of the sort of fast publicity you can generate from a brand new RSS feed.
When Dr Mani listed one new RSS feed on RSS directories, he received 2 visitors on day 1, 26 on day 2, 58 on day 3 and 89 on day 4.
How to Profit From RSS Feeds is an ideas book, not a technical one. For detailed how-to instructions, you'll want Adrian Ling's "RSS Made Easy".
RSS Made Easy
Adrian Ling, creator of the ClickBank tool EasyClickMate and other useful software for marketers, has written RSS Made Easy. Aiming his book at newcomers to RSS, Adrian covers this technical subject in simple language, making the topic easy to understand.
Adrian is highly respected in the industry and offers wonderful support for every product he creates. You'll never go wrong buying one of his products. He's also a nice guy!
Introduction to blogs
Priya Shah's Blog-Maniac addicted and loving it will give you good introduction to blogs. She really IS addicted - she runs several blogs.
Places to submit your RSS feed
Here are lists of places where you can submit your RSS feed or blog to get publicity:
http://www.masternewmedia.org/rss/top55/
http://www.rss-specifications.com/rss-submission.htm