Associate Programs Newsletter #301

An angry, skeptical note I received the other day sparked today's main article.

If you want to bite a chunk out of me, that's OK. But for goodness sake, do your homework first.


CONTENTS:

1. Seven ways to be your own BS detector
2. Do you want to comment?
3. Learning from big affiliate sites
4. Vstore dies
5. How to discover hot markets
6. Blogathon for kids with heart defects
7. Thought for today: Passion and enthusiasm


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1. Seven ways to be your own BS detector
========================================

Here's an anonymous note I received the other day via the contact form on AssociatePrograms.com.

It's from an angry, embittered individual. He writes:

"You are full of bull, a bullshitter, a dying of hunger guy trying to make a buck lying to people. Bet you live in some crappy apartment here in the US and never been to any resort in your life. All you live is to send these crappy emails pushing lies, endorsing other con artists, and to push this advertising crap to suckers. A person that really makes money doesn't go around giving seminars for others to do the same. The only one who makes money are them. You endorse that crap. Erase my email from your mailing list."

Oh dear! I wouldn't normally write about this sort of character but - thanks to the "77 Ways to Get Traffic" report we're giving away - we have a bunch of new subscribers. Some of you are probably just as skeptical as Mr Anonymous.

Mr Anonymous, you're quite right to be skeptical.

There are BS artists on the Internet. But instead of lashing out at me, you could have done some quick research to find out if I'm one of them.

Here are seven quick ways to do your own BS detector research:

(Some of these things can be faked. It would be just about impossible to fake them all.)


* Search for "Allan Gardyne" in Google. Try it and see how many pages you find. It's taken 10 years of work on the Internet to get so many people writing about me. Those mentions aren't all on my sites.

* Search for "Allan Gardyne" +interview
Read a few interviews. I've given plenty. Note the dates on the interviews. They go back years.

* Use the SEOmoz Page Strength tool - http://www.seomoz.org/tools/page-strength.php - to research AssociatePrograms.com. There's no easy way to fake a Page Strength of 7. And that's just one of our sites. Try comparing our Page Strength with that of a few other websites.

* Check AssociatePrograms.com's Alexa ranking:
http://www.alexa.com/data/details/traffic_details?url=associateprograms.com
Out of all the millions of sites on the Internet, Alexa puts us in the top 3,000. The lower the number the better. (For lively arguments about the reliability of Alexa stats, do a search on our affiliate forum for "Alexa". The more popular a site, the more meaningful are the figures.)

* Do I live in the U.S.? Nope. To find out where I live, go to DomainTools.com and do a whois search. It takes only a few seconds. You'll find this:
http://whois.domaintools.com/associateprograms.com
 
Yes, I live in sunny Queensland, Australia, in winter and New Zealand in summer. I love the freedom affiliate marketing has given me.

* For any marketer you want to research, try searches like this:
"Allan Gardyne" +conference (I spoke at one in Hawaii and have been invited to speak at many others.)
"Allan Gardyne" +book (I've been interviewed for quite a few.)
"Allan Gardyne +ebook (I sold my first one in May, 1996.)
"Allan Gardyne" +testimonials (You can find plenty.)

* I've saved the best for last - http://www.googlism.com/ .
It's a nifty tool for quickly finding a variety of opinions about people who have worked hard for years building their reputation on the Internet. (Googlism says it hasn't added data to this tool since since 2004.)
 
Try a search for Allan Gardyne (don't use quotation marks).
Here's what Googlism says about me:
http://www.googlism.com/index.htm?ism=allan+gardyne&type=1
 
It's taken me years of hard work to build a reputation like that on Google. 
  

NOTE: These seven BS detector searches won't find "under the radar" marketers who hide their identity everywhere they go. If they try to sell you something, they're going to face quite a challenge convincing you that their story is true.
  
Mr Anonymous may never see this. That's a pity. I may have been able to teach him something useful.

Longtime readers of this newsletter have watched me build my reputation. They've shared the important milestones in our business online - such as the hiring of my first employee in 1999. 

They've watched us launching niche websites such as...

PayPerClickSearchEngines.com
LifetimeCommissions.com
DJ-Tips-And-Tricks.com
Cheap-Computers-Guide.com
KeywordWorkshop.com

We've told them about the purchase of our summer cottage in New Zealand, our moves from a pole house at Tuan to apartments at Golden Beach and Rainbow Bay.

No, Mr Anonymous, I'm not dying of hunger.

It IS possible to use affiliate programs to create a wonderful lifestyle. You have no products to produce. No inventory to look after. No postage and packaging. No boss looking over your shoulder telling you what to do.

In affiliate marketing, you're the boss. You make the decisions. You're free to ignore idiotic emails if you want to.

Will you ever achieve that sort of lifestyle? I don't know. It's up to you. It depends on your skills, but more importantly on how persistent and determined you are.

You may be distracted by BS marketers who promise you easy riches. What I'm suggesting is that if you're new to affiliate marketing, you take the process one careful step at a time, building your business while your learn.

But where do you start?

If you want to build a house, you learn how to be a carpenter. Even then, you start with simple woodworking projects.

It's exactly the same in affiliate marketing. To learn how to build an affiliate business, you start with a simple project and master the basics.

Start with a simple site in a fairly non-competitive niche. Start with modest goals, for example aiming to make $300 a month.

You want a simple project which achieves modest results so that you prove to yourself that affiliate marketing works.

My wife, Joanna, and I have a part-time bookkeeper who does fiddly, boring stuff for us, entering affiliate commissions, PayPal data, etc into QuickBooks software for us. When Tony became curious and began asking questions about what I did to earn our commissions, I wrote the Affiliate Program Tutorial.

It's aimed at anyone who's new to affiliate programs.

It doesn't tell you how to build an affiliate empire. But it does tell you how to get started on the right track.

Now, when newcomers to our affiliate forum ask questions, other forum members often advise them to study my 18-step Affiliate Program Tutorial.

You can read it here:

http://www.AssociatePrograms.com/articles/188/5/Affiliate-Program-Tutorial

(It's a multi-part article. If you wish to see it all on one page, click on the link which says "Print Article".)


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2. Do you want to comment?
==========================

Should I have bothered writing about Mr Anonymous? What about the BS detector tips? Were they useful?

We have article comments software on AssociatePrograms.com, so you can have your say on any article, or on any program in the affiliate directory.

You can comment at the bottom of this article right now.

I love receiving feedback on articles - good or bad. It's all useful.


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3. Learning from big affiliate sites
====================================

The Performics affiliate network and the E-tailing Group have published a free white paper which suggests ways you can learn from big-earning affiliate sites.

The report, "Building a Publisher Site for Pay-out and Performance", examines some of the big players in the affiliate marketing industry.

It looks at affiliate sites in the following sectors:

  * Comparison shopping
  * Loyalty and rewards
  * Community and content
  * Shopping/Promotions.

The white paper discusses the following sites: MSN Shopping, Shopping.com, Flamingo World, Fat Wallet, BizRate, Bradsdeals, Nextag, Upromise, PriceGrabber, Coupon Cabin, AnyCoupons, Yahoo! Shopping, ClubMom, MyPoints and Goldpoints.

It suggests tips which affiliates can learn from each of the successful sites.

The report is a little heavy on jargon and a bit light on detail but, as Performics says, it shows you "best-in-class" affiliate tactics.

For example, remove clutter, have an on-site search engine and incorporate branding in the things you do.

You can download the report at

http://www.performics.com/


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4. Vstore dies
==============

Vstore has died. The company says all commissions owed will be paid
on or before October 26.

Most Vstore sites weren't unique and weren't useful enough.

Vstore.ca is still operating.


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5. How to discover hot markets
==============================

Marcin Lejman has written more good articles on discovering hot markets and finding ideas for niche sites.

http://www.seoprotoolz.com/a_fool_proof_way_to_discover_the_hottest_markets
http://www.seoprotoolz.com/harness_the_power_of_archived_knowledge
http://www.seoprotoolz.com/top_six_sources_for_niche_ideas


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6. Blogathon for kids with heart defects
========================================

How on earth does he find the time?

Dr. Mani, a heart surgeon and online marketer, is doing a special 24-hour non-stop blogging event on September 9. Called the Heart Kids Blogathon, it's to raise awareness and funding for poor children born with heart defects to receive life-saving treatment.

In India, heart surgery costs only $2,500 - but even that is beyond the reach of many of these families.

The Heart Kids Blogathon will happen on September 9 here:

http://www.HeartKidsBlogathon.info

The theme of the event will be "Time Management - How To Squeeze MORE Into Your Already Crowded Day". You're sure to pick up some useful tips from the busy doctor who manages time to fit a hectic online marketing schedule into his own full, crowded day.


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7. Thought for today: Passion and enthusiasm
============================================

"I believe that education is all about being excited about something. Seeing passion and enthusiasm helps push an educational message." - Steve Irwin.

 

All the best

Allan Gardyne