[UPDATE: This tool has been withdrawn from sale.]
I've been testing a handy new tool that makes pay-per-click advertising much easier and more cost-effective. If you use pay-per-click advertising, you'll know useful it can be.
However, it can also be terribly frustrating when many people compete for popular keywords, driving the bid prices up and up.
The answer is to bid on more keywords - hundreds or thousands of them, but trying to figure out all those keyword combinations can be horribly time-consuming.
That's where Sunil Tanna's remarkable new PPC Galaxy comes in.
PPC Galaxy is software that quickly generates huge numbers of keyword combinations. It's suitable for use with most major pay- per-click search engines.
The program is not a keyword list, nor a suggestion tool, nor a thesaurus.
"The idea is slightly different," Sunil says. "What it does is generate combinations of keyword phrases (based on your input, for example by you reading terms in the suggestion tool, using some guesswork). It then can generate keyword phrase lists, with the individual keywords in different word-orders and combinations."
These huge lists - each one can contain up to 802,350 phrases - are relevant provided you include relevant keywords when you use the software.
Each of these phrases may receive only occasional clicks. However, because you have little or no competition for these phrases, you can get top ranking very cheaply. If you get enough less-popular keyword phrases, they can add up to a lot of traffic.
"While the (PPC) leaders have pluralization, and mapping between common phrases, the rest of the pay-per-clicks usually don't," Sunil says. "Additionally even the leaders don't always map less popular terms."
I was surprised how easy the software is to use.
The first time I tried it, I scanned the instructions, typed in a few keywords - with a bit of "Quick Fill" help from the software - and clicked "Generate".
Immediately, I was presented with a list of 880 phrases - far too long to show you in this newsletter.
So I did another much simpler test to give you an idea of how the software works...
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That was really easy.
You'll find you'll quickly generate truly massive lists of keyword combinations, using different techniques. For example, you can increase the size of your keyword list dramatically if you choose "variable word order" instead of "fixed".
This tool isn't for everyone, but people who already use pay-per-click advertising will appreciate how useful the tool is.
"I know this idea of bidding on lots of keywords works," Sunil says, "because I have been doing it for some years with good success (although previously I used Excel macros, scripts, etc, etc to generate very large lists)."
You can learn more about this remarkable tool here...
[UPDATE: This tool has been withdrawn from sale.]
