One way to find good ideas for niche websites is by joining small affiliate networks and hunting for niches which don't have many competitors.
Affiliate networks are free to join.
They can be hard to find. They sometimes call themselves names like "marketing solutions provider", "pay-for-performance network", "cost-per-action advertising network", or even "performance-based online marketing services company".
Affiliate networks provide pay-per-lead (PPL), pay-per-sale (PPS), pay-per-action (PPA) - sometimes called cost per action (CPA) - and pay-per-click (PPC) offers from merchants that you promote on your web site or in your newsletter.
Some affiliate networks allow almost anyone to join. Others insist your site must receive a certain number of visitors.
Some let you see a directory of the merchants in the network before you join. Others show you their list of offers only after you join.
Some of the very small "affiliate networks" mainly just bundle up other affiliate networks' offers.
| FEATURED AFFILIATE NETWORK ShareaSale A large network offering hundreds of programs – pay-per-sale, pay-per-lead, and pay-per-click programs. More than 700 merchants. It has a strong pro-affiliate attitude and despises parasites. Has lots of datafeeds. Highly recommended. |
The big 4 affiliate networks
Commission Junction
Probably the most popular affiliate network, Commission Junction also has its share of critics. Finding and joining an appropriate affiliate program is easy. CJ also makes things easy for affiliates by consolidating all payouts into one check. It displays EPC (which to CJ rather oddly means "earnings per 100 clicks", not earnings per click). CJ is owned by ValueClick, which merged with Be Free.
LinkShare
LinkShare has more than 600 merchants in its affiliate network. Choose from categories such as books, music, flowers, fashion, computers, etc. You'll find some big name companies here, including Dell, Nordstrom, Target, Disney and American Express.
ClickBank
Offers a huge array of downloadable products, mainly ebooks. Because it is cheap and easy for merchants to join, the quality of the products provided varies enormously, from very good to downright awful. It's a popular place to search for overlooked niches.
Performics
Highly professional site with some well known brands. Performics' clients include: America Online, Blair Corp., Bose, CompUSA, Eddie Bauer, HP Shopping, Kohl's, L.L.Bean, PC Connection, RedEnvelope, Verizon Wireless, and more than 200 others. Performics is owned by DoubleClick.
