Associate Programs Newsletter #56

CONTENTS:

1. Phil Wiley's astounding 20.8% conversion rate
2. Bill Meyers uses the power of predictive demand
3. Marty Foley's "Internet Marketing Goldmine"
4. NEXT WEEK: Marketing without banners

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1. Phil Wiley's astounding 20.8%. conversion rate
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You can send traffic galore to a web site but that won't do you much good if the merchant doesn't know how to design a site that sells.

And a site that IS designed to sell won't do you much good if you can't persuade people to go there.

However, if you get both factors right - a persuasive article which sends people to a site that sells - the combination can be explosive.

Enter Phil Wiley...

Sending people to Ken Evoy's "Make Your Site Sell!", Phil has achieved an amazing 20.8% conversion rate. That's right - Phil's statistics show that 20.8% of the people he sent to Ken's site actually bought the book.

So what sort of writing helps achieve those sales?

Here's an example.

Phil, who publishes the free newsletter "All the Secrets" - - didn't just tell his readers about Ken Evoy's money-back guarantee. Phil piled on the benefits by offering a SECOND guarantee of his own:

". . . I really can't see the point in writing more about traffic building when Ken's done it all for me," Phil wrote.

"Ken's book comes with the best 200 pages of information on building traffic that I have ever read. This 200 pages alone is worth 10 times the cost of his book. I'm amazed it's not being sold as a separate product . . .

"Here's a thought. Maybe Ken is not as great as I think he is? What he could do is sell you the $17 book, then reel you in to pay $170 for his fantastic techniques for building web site traffic," Phil wrote.

"But, for some unknown reason, he's decided to include it all in the same very-low-cost $17 package.

"I'll tell you what. I'm so overwhelmed by the sheer quality and brilliance of Ken's book that I'm going to give you a guarantee of my own, in addition to the guarantee that Ken gives you.

"I don't think that this has ever been done before.

"I'm guaranteeing someone else's product. So now you're going to have two good, strong guarantees that this book is all we've been saying it is.

"I'm so convinced that you'll find Ken's book amazing value that if you buy it right now from http://salesnow.sitesell.com and then find that the information isn't as good as I'm telling you, I'll give you a free banner ad on my web site for three months for any (legal and non sexual) product that you choose to promote.

"This is a $180 value.

"So read the book, and then get in touch if it's not as good
as I promise.

"But I don't expect I will be hearing from you," Phil wrote.

How's that for a double guarantee?

The official launch of "Make Your Site Sell" has been delayed a few more days. Ken says that interest in the book has been so intense that he has increased his bandwidth by moving his server directly on to the UUNET backbone so that he can cope with the traffic.

I'm not surprised.

Anyone with a website needs "Make Your Site Sell". It's the best web selling book I know of - and it's downloadable right now. Or you can download the FREE trial.

http://www.AssociatePrograms.com/myss

[UPDATE: After selling more than 100,000 copies, "Make Your Site SELL!" is now free. You can still promote Ken's other superb products.]


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2. Bill Meyers uses the power of predictive demand
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Most successful e-marketers say that the best way to make money on the Net is to sell your own unique service or product.

Wondering what you could sell? Here's a tip from the hugely successful Bill Meyers.

In an interview with Marty Foley, Bill says he uses "predictive demand" to determine what kind of products people are likely to want, and then tries to develop products to meet those demands.

For example, in 1993, he believed CD-ROM technology was going to take off, so he developed a tool that made it easy to create CD-ROMs and sold it to entrepreneurs.

"If you look at almost all our products, you'll see we followed the same formula: Use 'predictive demand' to figure out what consumers will want next, and then be there with it (and get out of the market as it gets crowded)," he says.

Bill Myer's site sometimes hits sales of $10,000 a day when a new product is launched.

You can read the full interview in Marty Foley's latest book, "Internet Marketing Goldmine".

http://www.AssociatePrograms.com/goldmine

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3. "Internet Marketing Goldmine" reviewed
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Review by Joshua Reimer

This week I got to review Marty Foley's much talked about new book ($39.95). I believe Allan has mentioned it a couple of times in this newsletter.

My first impression when I opened the package was a little overwhelming. Not that it is a very big book (283 pages), but that the cover was a nice bright, clashing red and yellow.

Okay, so I am being picky. I have to be; that was about the only thing I could find to criticize about the book.

This book, as the title says, truly is a goldmine to those wanting to market effectively on the 'Net. While it is a must read for beginners, it is also recommended for experts: even I learned from it, and I am supposed to be an expert on the subject of marketing.

What are some of the highlights? My favorite part was Chapter 1, where Foley interviews several well known (and even a few obscure) marketers who have already achieved success on the Internet. Of course, I have to say that, because our own Allan Gardyne was one of those interviewed!

Really though, I found it very helpful to read about those who have "gone before", and achieved their goals of starting a profitable business on the Internet.

Foley then goes over the reasons why every online marketer should have their own product to market. He says, "A close analysis of successful Internet entrepreneurs . . . reveals that almost all of us market one or more products or services that we have exclusive control over".

Got me there. I don't yet have my own product. Now that I think about it, when I look at the websites of marketers that are failing they are for the large part trying to make money solely off associate programs.

Associate programs are still a good idea in Foley's mind, however, but only as complementary products. It is just too hard to make a large enough amount to live off associate programs alone.

We're not just told that we need products and left at that, though. Numerous tips and ideas are given to help us develop our own products. Foley shows us how to conduct market research and testing in order to discover how to best fulfill the needs and wants of our customers.

The rest of the book goes on to thoroughly cover pretty much every marketing tactic out there, from opt-in email marketing to sending out press releases. It is written in a very readable, friendly style. The book is also down to earth and free of hype, which is important to me.

I could go on and on about this book, but I won't. Instead, I recommend that you read it for yourself. It is an excellent primer for any beginner, and is recommended reading for the experienced marketer as well.

More information:
http://www.AssociatePrograms.com/goldmine

Joshua Reimer
Visit Promotion World at http://www.promotionworld.com

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4. NEXT WEEK: Marketing without banners
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I've started interviewing an experienced marketer who is marketing without using banners.

Want to know how he does it and what results he achieves? He has promised me some fascinating details for next week's edition of this newsletter.

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All the best

Allan Gardyne