Chris McNeeney surprised few with the runaway success of his third ebook, Day Job Killer. After all, his first two books had already been hugely successful.
Day Job Killer has been a really big seller for me.
His first two books both described how to promote affiliate products on pay-per-click AdWords. In Day Job Killer, Chris makes no secret of the fact that he learned many of his methods by studying super affiliates' AdWords tactics. In many cases, he figured out ways to improve on their techniques and beat the super affiliates' at their own game.
Day Job Killer (brilliant title for achieving sales) is not for the faint-hearted. It describes ruthless techniques which lure potential customers away from your competitors' links and entice them to click on yours.
A powerfully appealing feature of this book is that it promises to revive the old Google Cash method of sending customers directly from AdWords to an affiliate merchant - there's no need to build your own website.
The book's powerful salesletter appeals strongly to the get-rich-quick mentality. If you're promoting it, you may want to warn your readers that they'll have the highest chance of success if they concentrate on the techniques which Chris describes which DO require you to have your own website.
For long-term revenue generation, it makes sense to use techniques which build your own business and build your own database of email addresses. That's what I do. If you watch how Chris is running HIS business, it's easy to see he's doing it, too.
Successful affiliate marketing is nearly always about building relationships and earning trust. People like buying from people they know, like and trust. My strong recommendation is that you concentrate on the techniques in the book which allow you to do this.
Chris's first two books were AdWords Miracle (updated in 2006) and Affiliate Project X - both BIG sellers.
In AdWords Miracle, Chris makes the bold claim that he can train anyone so they can get to the stage where they can quit their day job - purely by using pay-pay-click (PPC) traffic. He has a heap of testimonials from people who have done just that, some of them within weeks.
Affiliate Project X follows the same theme, but discusses more advanced techniques.
Day Job Killer goes even further. It describes promoting not just ClickBank products, but your choice of millions of affiliate products, again using PPC traffic.
These books have had a huge impact on the affiliate marketing industry.
Find out more about Day Job Killer here
